Isabelle Bouchard is a Toronto-based yoga instructor offering classes for both adults and kids, with a focus on helping each student feel connected, purposeful and confident. She is also a writer, focusing on topics around reflection and yogic philosophy.

Isabelle needed a brand strategy and logo design that would serve to enhance and grow her position as an insightful, approachable instructor and writer.

The Isabelle Bouchard brand includes a strong, friendly sans serif typeface and a nature-based palette. The logo mark is made up of a series of imperfect circles that combine to create a colourful, well-balanced whole. The result is a logo that is authentic, connected and energetic, telling a story of coming together while staying distinct, which gels perfectly with the Isabelle Bouchard brand message.

Isabelle Bouchard

Logo + Identity Design