Steps Psychology provides psychological assessment and intervention services for children and adolescents. The owner, Dr. Lesley Daniels, wanted a clean, fun identity design that would appeal to both kids and their parents, with an image that tied into her business name.

Her logo is simple and open, with an original handwritten font balanced by a clean geometric typeface. The handwriting travels along an abstract stepping stone path, and the palette is bright and colourful. Overall, the logo and other components of the identity design are approachable, child-friendly and professional.

Steps Psychology

Logo + Identity Design
Marketing + Promotion

Client Feedback:

From the moment she began working with me, Heather impressed as someone who would do everything she could to develop an end result that captured the essence of my business. She is extremely organized and detail oriented and asked all the right questions to be able to understand what I needed my logo to communicate… She was efficient and always worked within or under the time she had budgeted. She was also an effective communicator and I was never left wondering about the status of a project… My sense is that Heather truly enjoys and takes pride in her work and will do everything she can to please her clients. She is friendly and approachable; I only wish I had more design needs, as it was such a pleasure to work with her! I cannot recommend Heather and corbin creative more highly.

—Lesley Daniels, Steps Psychology