1 : INTRODUCTION
To start, we’ll have a quick conversation—by phone or email—covering what you’re looking for, technical elements like budget and deadline, and how I can help.
I’ll then follow up with more detailed questions regarding your business, audience, content and goals. Your answers will help to create the design brief and inform the research and design phases of the process.
2 : RESEARCH
Design strategy varies from project to project, but it always, always begins with research. Researching your company, competition and target market helps me build a more detailed picture of the unique qualities, characteristics and challenges of your business. Armed with this research and the initial info you provided, I’ll develop a design brief/strategy for your approval. This brief will serve as the foundation on which all other design decisions will be built.
3 : DESIGN
With the strategy pinned down, the design phase can begin. This starts with brainstorming, mind mapping and sketching—all done with pencil and paper—and evolves into rough concepts in line with the brief. The strongest of these concepts are then further developed digitally, tested and refined until they’re ready to be presented. The final design concepts will then be delivered to you for review. I’ll explain my thinking behind each concept, how it aligns with the design brief and overall creative strategy. We’ll then collaborate to refine the chosen concept as required.
4 : DELIVERY
After the design work has been refined, finalized and approved, all the files and info you’ll need to ensure accurate, quality production will be emailed to you. I’m also happy to communicate with your printer, developer or other creatives at any point to ensure your project launches successfully. If once you have your final files in hand you need assistance, have questions about implementation, or require brand collateral items of any type, please drop me a line—I’m happy to help at any time.
The above info is an overview of my services and process, but things can vary depending on the project and the client. If you have any questions about your specific requirements or anything that was not covered above, please don’t hesitate to get in touch.
