Colour: The Palette is Political

 

Women running for president in the 2020 US election are upping the ante design-wise, with some of their campaigns.

Breaking from the standard, traditional colour palette is one of the most striking indications that things are moving in a different direction—fresh aesthetics are replacing the go-to red, white and blue.

Image from Deroy Peraza

Deroy Peraza from Hyperakt takes a look at some of the colourful campaign branding currently on show in the US, as well as past campaigns that have broken with design traditions—including the more recent successful campaign for Alexandria Ocasio-Cortez, which was defined by bold, unconventional branding.

It’s a great overview of how colour can convey a message. And will be interesting for those of us in Canada to bear in mind when campaigning starts in earnest for our 2019 federal elections. Will there be a break from our own well-established rules of branding? (I’m going to go out on a limb and predict that those running hold pretty tightly to their prescribed red, orange, green or blue flags.)

Whatever happens, it’s worth being aware of the role that colour plays in political branding all over the world. Keep an eye out for changes in tradition, and consider what they might be saying.

Check out the article here.