Danforth East Community Association (DECA) was created with a mission to empower residents and build a more vibrant, safe and walkable community. DECA has launched a number of initiatives, including Danforth Gems— a competition to celebrate the brick and mortar “gems” of the neighborhood. Community members were asked to nominate their favourite local business, a place with top-notch products or services. The winner (a local pizza house) won a marketing prize pack and a stack of new customers.

The campaign promotion needed to be bold and colourful, with visuals that would stand out on a busy city street, generate buzz and establish a positive, lively feel for the event.

In a 3-week period, the campaign—which included posters, postcards, social media and blog posts—generated more than 400 nominations for 100 businesses.

DECA

Marketing + Promotion
Illustration