Promotional Campaign: Danforth Gems

The poster, promotional postcard and nominee identifier for the Danforth Gems campaign.

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The Danforth Gems campaign was created to support and promote local businesses.

It was a successful campaign and fantastic way for local businesses and shoppers to get to know each other better. There were hundreds of respondents to the call-to-action, local BIAs garnered valuable information about the community’s tastes and shopping habits, and the campaign resulted in an increased number of community members shopping locally.